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인터넷바카라사이트
Fall is a season beloved by many; from the approach of the holiday season to changes in the weather, nearly everyone has a reason for looking forward to September. For those of us in tech, though, it인터넷바카라사이트s exciting for a different reason, and a very specific one at that: the annual Apple iPhone and iOS launch.
I, admittedly, have an added personal interest in what인터넷바카라사이트s going on in the tech world. As a Chief Product Officer, I know how quickly products need to evolve in order to meet consumer needs, and I인터넷바카라사이트m always eager to see how we can do that at 온라인바카라사이트. With such a staggeringly high percentage of the world인터넷바카라사이트s mobile users loyally allied to Apple인터넷바카라사이트s iOS, operating system updates often dictate changes in the apps and software we use most. In particular, the increasing focus on user privacy is a huge factor in how we conceptualize, design, and market our products and overall customer experience. With Apple picking up on this, the tech world often moves in lockstep with Apple인터넷바카라사이트s decisions to deliver the best product and user experiences possible.
Going beyond just product and UX, though, is the ever-evolving conversation of what new iOS updates mean for marketers. Our smartphones are ultimately devices that have a huge hold on our purchasing power, so it인터넷바카라사이트s natural that new updates and features put forth by companies like Apple dictate new marketing trends. And, as our phones have gotten smarter, so have their privacy settings, working to weed out what it is that customers want to read, watch, look at, and listen to 인터넷바카라사이트 and what they don인터넷바카라사이트t. In the last few years, there인터넷바카라사이트s been an interesting shift from the initial breathless excitement of the mobile tech boom, to a new type of caution and cynicism. In other words: now that we know everything our devices are capable of, we인터넷바카라사이트re all too aware of the data and privacy concerns that might come with them. It인터넷바카라사이트s why the move towards an emphasis on strict privacy seen in iOS 15 is a big win for users, but something that marketers need to pay attention to.
"In the last few years, there인터넷바카라사이트s been an interesting shift from the initial breathless excitement of the mobile tech boom, to a new type of caution and cynicism."
There are a few key changes which might seem innocuous and may even be barely noticeable to the average user 인터넷바카라사이트 but will undoubtedly change how marketers most effectively target their users, and email marketers in particular. To break it down, here인터넷바카라사이트s what the new iOS is introducing that marketers need to be aware of:
- Mail Privacy Protection: A free feature that allows users to opt in to masking their IP address 인터넷바카라사이트 which, in turn, blocks third parties from tracking email open rates (fun fact: Apple is actually doing this by blocking tracking pixels, which, from a development perspective, is pretty smart and cool).
- iCloud+: A premium iCloud subscription that allows users to opt in to preventing Safari sites from tracking their data, location, etc (sort of like a VPN). Users can also see which sites they인터넷바카라사이트re sending what information to.
- Hide My Email: An email address-cloaking feature that allows the user to give sites an aliased email address, sending all promotional emails to a different inbox and removing brands인터넷바카라사이트 access to the user인터넷바카라사이트s real address (unless they choose to share it).
When thinking through a solution for how to best handle these changes from a marketing perspective, it인터넷바카라사이트s important to consider the why; that is, why did Apple implement these changes in the first place?
The clear answer is that Apple, like any good company, listens to its users, and implements their feedback to engineer a better product. And what users are saying is that privacy matters 인터넷바카라사이트 and that means the savvy marketer needs to be sensitive to privacy, too.
"..what users are saying is that privacy matters 인터넷바카라사이트 and that means the savvy marketer needs to be sensitive to privacy, too. "
In this way, I인터넷바카라사이트m hoping that these changes, which clearly mark a new stage in the trend towards a greater emphasis on user privacy, are permanent, and lead to a shift in how we interact directly with the brands we find most interesting. Given trends over the last few years 인터넷바카라사이트 from the rise of branded social content, to the rise of user-generated content 인터넷바카라사이트 it인터넷바카라사이트s clear that customers have become more and more interested in building genuine, personal relationships with the brands they love. At 온라인바카라사이트 we are building personalized communication tools that build these relationships while also respecting the user인터넷바카라사이트s privacy. Messaging, by nature, fosters a 1-to-1 conversation that isn인터넷바카라사이트t impacted by the privacy flaws marketers have come to rely on with email. 바카라추천The move to messaging is the main thinking behind what we do at 온라인바카라사이트. Many of our clients have spent years building their relationships with customers, consumers, fans, and followers 인터넷바카라사이트 and we인터넷바카라사이트re proud to be the link that connects them.
Not only is the communication style you get from SMS marketing more genuine, more personal, and more conversational, it also is much more effective. Many email marketers see their open rates at 20% at best, which is significantly lower than the 95% open rate we see at 온라인바카라사이트. But what인터넷바카라사이트s most important to me are the stories I hear about people forging those one-to-one connections and relationships, and how valuable those real-time conversations are, both to our customers, and to the people they인터넷바카라사이트re texting. It인터넷바카라사이트s truly something that isn인터넷바카라사이트t possible on other marketing channels, and it인터넷바카라사이트s a movement I인터넷바카라사이트m proud to see 온라인바카라사이트 at the forefront of.
Talk to us about how you can build, engage, and connect with your audience using 온라인바카라사이트 인터넷바카라사이트 whatever your goals are, we인터넷바카라사이트d love to help. Get your 온라인바카라사이트 number here.
