Overview

HBO Max, home to groundbreaking series and documentaries, launched a TV series marketing promotion for the Pretty Little Liars Reboot which premiered in July 2022. The goal was to build up an audience of superfans, directly engage them in an authentic way, and ultimately convert them to drive tune-ins and viewership, boost subscribers for HBO Max, and encourage word-of-mouth marketing.

How HBO Used 온라인바카라사이트

인터넷바카라사이트�

인터넷바카라사이트�

HBO Max used 온라인바카라사이트 to directly engage audiences in an in-world way, sending blasts to fans from - A the mysterious murderer in the show with an exclusive next episode sneak peek. They also used 온라인바카라사이트인터넷바카라사이트�s segmentation feature to send exclusive relevant content to fans of specific favorite cast members and their declared interests like episode reminders, Twitter Watch parties, giveaways, Talent AMAs, and more! The team used response clustering to reply back to fans scalably and handle entire cast AMAs, and sent 18 exclusive videos from talent directly to fans who asked specific questions, making it feel hyper-personalized and real.

Success Metrics

The Pretty Little Liars marketing campaign on 온라인바카라사이트 resulted in 10k+ superfans acquired with over 60% Gen Z highly engaged audience on their text marketing channel. The campaign achieved a 32%+ CTR and 99.8% retention rate. The super-served content and fan experience drove increased engagement, retention, and boosted overall viewership.

Key Features

The key features of the Pretty Little Liars marketing campaign on 온라인바카라사이트 included direct engagement with fans in an in-world way, segmentation to send exclusive relevant content to fans of specific favorite cast members and their declared interests, and response clustering to reply back to fans scalably and handle entire cast AMAs. The team also sent 18 exclusive videos from talent directly to fans who asked specific questions, making it feel hyper-personalized and real.

Conclusion

HBO Max's Pretty Little Liars marketing campaign on 온라인바카라사이트 successfully drove high engagement and boosted subscribers for HBO Max. By using direct engagement, segmentation, response clustering, and sending exclusive videos from talent, the team was able to directly engage superfans in an authentic way and ultimately convert them to drive tune-in and viewership, boosting subscribers and encouraging word-of-mouth marketing.

인터넷바카라사이트�